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Omega Seamaster Automatic De Ville - Mad Men - Reference: ST166020 - c.1960s***SOLD***

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A Charming Vintage Omega Seamaster Automatic De Ville on Beads of Rice Bracelet With a Beautiful Satin Dial - Model Reference: ST 166.020, The Same Reference as Worn by Don Draper in the "Mad Men" T.V. Series

Omega watches began in a small workshop established by Louis Brandt in La Chaux de Fonds, Switzerland in 1848. Only two years later, they launched the 19-line Omega Caliber, which sent ripples throughout the watchmaking industry and would soon give the company its name.

First introduced in 1962, the 166.020 reference with dual Seamaster and De Ville branding signified the merging of the sporty natured Seamaster functionality with the classic dress styling of the De Ville. 

What’s On Offer 

What's not to love about this classic example of the Seamaster De Ville with that beautiful satin dial? The slender lines and unostentatious design offer an effortlessly chic timepiece that has more than stood the test of time. Hailing straight from the 60s, this watch is in great shape with a blemish-free dial, graceful pencil hands, and applied faceted baton hour markers.

The date aperture is subtle and stylishly framed to compliment the accompanying dial furniture. An original Omega signed crystal and crown complete a beautiful package along with the original beads of rice bracelet. This reference will always be in style, the epitome of timeless design.

Omega, specifically the Seamaster Deville, was an iconic watch of the 60s, and famously became the watch of choice for Don Draper - the main character in the hit series Mad Men, hence the watch has since been nicknamed the 'Mad Men Omega'. 

Additional information

Made from

Case: Stainless Steel

Dial: Ivory Brushed Satin

Crystal: Omega Signed Crystal

Bracelet: Original Omega Beads of Rice

Technical specifications

Winding: Automatic

Movement Type: Mechanical

Caliber: Omega 565

Jewels: 24


Power reserve: 50hrs

Purchase details

Condition: Excellent

Model Reference:  166.020

Date of issue: c.1960s

Guarantee: 12 Months by VWS


Width (without crown): 34mm

Lug width: 18mm

Lug height: (lug to lug) 40mm

Wrist size: