Royce

Royce is a Swiss watch brand with roots dating back to the mid-20th century, known for producing reliable, affordable timepieces during the golden era of mechanical watchmaking. Often equipped with movements from well-regarded Swiss manufacturers like ETA and FHF, Royce watches were typically marketed as everyday dress or sports watches. While the brand never reached the prestige of larger Swiss houses, vintage Royce models are appreciated today for their solid construction, classic styling, and accessible entry into Swiss vintage collecting.