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Rolex Watches - Switzerland

Producing about 2,000 Submariners, Explorers and Cosmograph Daytonas amongst others per day, Rolex is the largest single high-end watch brand, and deservedly so. Their journey as a watch house is as well documented in their vintage classics as it is reinforced by modern masterpieces, with collectors all over the globe agreeing on Rolex's excellence.

Founded in 1905 in England by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, the company became known as the Rolex Watch Company in 1915, moving to its new Geneva headquarters in 1919. The success of the wristwatch can be largely attributed to many of Rolex’s innovations which made the company one of the most respected and well-known of all luxury brands. These have included its famous “Oyster” case — the world’s first water-resistant and dust proof watch case, invented in 1926 — and its “Perpetual” — the world’s first reliable, self-winding movement for the wristwatch, launched in 1933. These would form the foundation for Rolex’s Datejust and Day-Date, respectively introduced in 1945 and 1956. Also and equally importantly, Rolex is known for its sports watches, such as the Explorer, Submariner and GMT-Master launched in the mid-1950s.

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