Rolco Watches

Although often mistaken for a Rolex due to the similarity of the name and the use of Oyster-style cases, Rolco was a legitimate Swiss watch brand in its own right. The trademark was registered by the Geneva-based watch company Rolex Watch Co. Ltd. during the early twentieth century and was used for selected markets where trademark restrictions prevented the use of the Rolex name, as well as for more affordable export models.