Omega introduced the De Ville line in the 1960s as a more refined, dress-focused counterpart to its sportier collections. Initially part of the Seamaster family, De Ville became a standalone range in 1967, reflecting a shift towards slimmer cases, cleaner dials and urban elegance. Over the decades, the De Ville has showcased Omega’s technical progress, from early automatic movements to later innovations in chronometer certification and Co-Axial technology, blending classic style with modern precision.

What's on Offer

This Omega De Ville “Elongated Emerald,” attributed to renowned British designer Andrew Grima, is a striking example of Omega’s design-led experimentation during the late 1960s and 1970s. Grima was celebrated for his bold, sculptural jewellery creations for houses such as Boucheron and Tiffany & Co., and his influence can be seen here in the watch’s elongated rectangular case, which feels more like a piece of modernist jewellery than a conventional timepiece. The result is a watch with strong architectural presence and unmistakable character.

The vertically brushed silver dial is elegantly restrained, with slim baton markers and minimalist hands that allow the dramatic case shape to take centre stage. The De Ville signature anchors the piece within Omega’s tradition of refined urban watchmaking, while the overall aesthetic reflects a period when form and design were being pushed in new, expressive directions.

The watch is is superb preowned condition with minimal signs of wear consistent with age - it wears discreetly and comfortably on the wrist, slipping easily beneath a cuff. Paired with a classic leather strap that complements its elongated profile, this De Ville is a stylish vintage Omega, offering genuine design pedigree alongside horological heritage.