{"product_id":"tag-heuer-alter-ego-wp1312-ladies-mother-of-pearl","title":"TAG Heuer Alter Ego Ladies WP1312 – Blue-Grey Mother-of-Pearl Dial","description":"\u003cp\u003e\u003cspan\u003eTAG Heuer has long been associated with motorsport, precision timing and professional sports watches, but the brand's history also includes some wonderfully unconventional designs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFollowing the formation of TAG Heuer in 1985, the company continued to develop its reputation for innovative sports watches while introducing collections that explored a more contemporary, fashion-conscious approach to watchmaking.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Alter Ego collection emerged during this period of experimentation, offering a distinctly different interpretation of the traditional ladies' wristwatch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than relying on a conventional round case with separate lugs, the Alter Ego featured a sculptural stainless steel design in which the case and bracelet appeared to flow together as one continuous piece.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts broad, polished case, compact circular dial and distinctive bracelet links gave the collection an almost jewellery-like appearance, while retaining the practical benefits of Swiss quartz technology.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe collection was particularly well suited to the tastes of the late 1990s and early 2000s, when bold metal bracelets and contemporary watch designs were increasingly popular.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, the Alter Ego offers an interesting alternative to TAG Heuer's better-known sports models, representing a period when the brand was prepared to take a rather different approach to design.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's on Offer\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIf you're familiar with TAG Heuer's Formula 1, Aquaracer and Carrera collections, this delightful little Alter Ego might come as something of a surprise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd that's precisely what makes it so appealing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDating to approximately 2000, this \u003c\/span\u003e\u003cspan\u003eTAG Heuer Alter Ego Ladies Quartz, Reference WP1312\u003c\/span\u003e\u003cspan\u003e, is a wonderfully distinctive example of the brand's more adventurous design work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe first thing you'll notice is the case. Rather than the traditional arrangement of a round watch head and separate bracelet, the Alter Ego has a beautifully sculpted stainless steel body that flows almost seamlessly into its integrated bracelet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeasuring 29mm across and 34mm from top to bottom, the case has a compact, feminine profile, although its broad polished surfaces give it considerably more presence than its dimensions might suggest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe case has a distinctive curved silhouette, with gently tapering sides and a softly rounded central opening that frames the dial. Its polished and brushed finishes catch the light beautifully, emphasising the unusual shape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd then there's that dial.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinished in an attractive \u003c\/span\u003e\u003cspan\u003eblue-grey mother-of-pearl\u003c\/span\u003e\u003cspan\u003e, it has a lovely depth of colour, shifting subtly between smoky blue, grey and violet tones depending on the angle of the light.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMother-of-pearl is particularly effective on a watch like this, adding an element of softness and natural variation to the otherwise architectural stainless steel design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe dial itself is beautifully minimalist, featuring the TAG Heuer name and emblem beneath 12 o'clock, slim black hands and a central seconds hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than conventional applied hour markers, the surrounding silver-tone chapter ring incorporates bold recessed hour divisions, creating an attractive contrast with the darker mother-of-pearl centre.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's a clever design that manages to be both understated and unmistakably different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnother particularly interesting detail is the crown, positioned diagonally at approximately 4 o'clock rather than in the conventional 3 o'clock position. This allows it to sit neatly within the flowing shape of the case without interrupting the overall design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProtecting the dial is a sapphire crystal, graded excellent, while the dial itself is also in excellent condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside is the \u003c\/span\u003e\u003cspan\u003eseven-jewel TAG Heuer quartz movement based on the ETA 956.112\u003c\/span\u003e\u003cspan\u003e, providing accurate, reliable timekeeping without the need for manual winding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe movement has been serviced, according to the accompanying condition report.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe watch is fitted to its distinctive integrated stainless steel bracelet, which is an important part of the Alter Ego's overall appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts broad, articulated links feature an unusual angular design, with central chevron-like detailing that continues the sculptural theme of the case. The bracelet is graded very good and is currently sized to fit a wrist of approximately 16.5cm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe case itself is graded excellent, the bezel very good, and the overall watch is in excellent condition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere's also a particularly welcome addition with this example: \u003c\/span\u003e\u003cspan\u003eits original TAG Heuer presentation box and paperwork\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe accompanying documentation records its purchase from Ernest Jones on 29 April 2000, giving the watch a useful point of provenance and confirming its retail history.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor anyone who appreciates the more unusual side of Swiss watchmaking, this Alter Ego is a lovely find.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's elegant without being conventional, contemporary in appearance despite being more than 25 years old, and unmistakably a product of its era.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA beautifully distinctive TAG Heuer that offers something rather different from the usual sports-watch fare.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCondition Report:\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCrystal: \u003c\/b\u003eExcellent\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eDial: \u003c\/b\u003eExcellent\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBezel: \u003c\/b\u003eVery Good\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCase: \u003c\/b\u003eExcellent\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eBracelet: \u003c\/b\u003eVery Good\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eMovement: \u003c\/b\u003eServiced\/Quartz\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eOverall: \u003c\/b\u003eExcellent\u003c\/p\u003e","brand":"Vintage Watch Specialist","offers":[{"title":"Default Title","offer_id":57677011419511,"sku":"vws4519","price":495.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0139\/8092\/6009\/files\/VWS-4519_0_aab3d628-38a7-449d-8f5b-ab898380101d.jpg?v=1793876233","url":"https:\/\/vintagewatchspecialist.com\/products\/tag-heuer-alter-ego-wp1312-ladies-mother-of-pearl","provider":"Vintage Watch Specialist","version":"1.0","type":"link"}