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Buren c.1940s ATP - Army Trade Pattern - British Army-issued WWII Watch


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A rare British-Issued WWII ATP (Army Trade Pattern) watch, British Army military issue markings on the case back with 'Broad Arrow'

One of the elusive 'ATP' series, this Buren has quite literally been through the wars, but lacks the scars to show for it. A precursor to the famous ‘Dirty Dozen’ watches, produced for the British Armed Forces during World War II by 12 world-famous watch manufacturers (hence the nickname), the ATP (Army Trade Pattern) series of watches was made available at the start of WWII via a Military of Defence contract with 17 Swiss suppliers in 1939. Amazingly, in an effort to demonstrate neutrality, the Swiss supplied almost identical watches, this time with black dials, to the German military.

Just over 133,000 ATP watches were produced during World War II, and while the watches were meant to have been destroyed as fighting drew to a close, many were decommissioned and some continued in service. 

This particular example looks absolutely stunning in the flesh. Its plated case has a matte, silky look to it which compliments the pale, near-metallic dial with Breguet style numerals which look to us to have been historically refinished, as a lot of the early ATP's were before being re-purposed by Bravingtons! The solid stainless steel case back, which features 6-slot removal notches, stands in contrast to the distinctively more matte effect. The lugs arch beautifully into the strap and case edges, all of which are in good condition with only minor marking, an age-defying watch in terms of its looks. The hands are breathtaking, and the lume a wonderful lemon colour!

Many of the ATP series were decommissioned from active service after the Second World War, and saw their cases overhauled by civilian retailers so that they had a second life breathed into them. This was one such watch, repurposed by renowned expert watchmaker Bravingtons, whose brand is engraved in italics below the Military issue/Army broad arrow markings. 

Image courtesy: AF0210 strap blog (link).

The dial has been refinished, but apart from this the watch is complete and original. It now looks sharp, crisp and retains many angles and chamfers that it had upon manufacturing. 

A list was recently compiled of all documented ATP sales between 2014-2018, and deduced that Buren was the 7th rarest of the 20 available. This is a fine example of a rare, collectable and historically rich watch!

Additional information

Made from

Case: Nickel chrome plated.

Dial: Redialed.

Crystal: Acrylic.

Bracelet: Fabric NATO strap.

Technical specifications

Winding: Manual

Calibre: 410

Purchase details

Condition: Excellent, for its age, and in full working order.

Model Reference: A.T.P.

Date of issue: c.1940


Comes with a 6-month VWS guarantee.


Width: 31mm

Lug width: 15mm

Lug height (lug to lug): 36mm